I was intersted to discuss with Dave the issues related to innovative marketing initiatives. He has a distinguished history of creating events and a personal profile which surprises and entertains the market. We agreed that this is becoming increasingly more challenging especially as professionals are often persuing their path in a very isolating environment.
The industry is becoming more fractured and filled with rumour. So finding reliable market data rather than anecdotal based gossip adds to this pressure. Understanding quality and its potential value to clients is always limited by the knowledge of the commissioners. So getting good ideas and work under their noses is a major priority.
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